For me, it is instant gratification. I love totes and purses, but the bow tuck is , in my opinion, just another variation of a simple tote bag. I think with one pattern, if you have an idea you can make a multitude of designs. Have you bought a good handbag lately...$$$$. I can whip up my favorite tote or purse in my favorite fabric, and in short order, I have a bag that I get lots of compliments on and it just fits my lifestyle and my purse "belongings". I also love to make small items such as coasters and mug rugs because I can make them in one sitting and have a project done...because I hand quilt, a quilt can be "in progress" for a long time.
Just my humble opinion!!