lol... usually near the ShopHop icon that you see on the main page of a site is a Clue or Hint. e.g., "the bunny likes kits," or, "the bunny wants new fabric." Using the Hint, you look at the menu for the site and click on Kits (or new arrivals). look around that page and you'll find another bunny that says, "You Found It!" click on That bunny and you will be taken to the shophop page. You will see your email in a field with a clickable button that says register for prize (or something like that). Click it!!! You will then be taken to a screen that gives you a choice of returning to the quilt shop site, or returning to the list of quilt shops.
Every so often you will be given a pdf pattern for a quilt block that you can download. There are five of them, although I also saw someone post here that there are six, so I may not have done it long enough.
have fun!