I have never felt the need to get up at 4am to shop. I remember the days when all the stores were closed on Sundays. (SHOCK!) I was just thinking today as I was out doing my Thanksgiving Dinner shopping that things sure have changed sooo much since I was a kid....I wonder whats in store for the next generations? I mean...really??? You can't speed it up much more... there is a sadness to that thought.