Customer service is everything to me, and when making a large purchase I want to know I can trust who I am buying from. One thing I have started doing is rating businesses on the yellow pages. When I went to buy a new stove I actually chose the store that way! When moving here to S.C. we actually chose an appliance store by reading the ratings on local appliance stores. A few years later when we had problems with our flat-screen we received excellent service from this appliance store, who replaced our screen quickly and without hesitation. When we installed an expensive inground pool and got crappy service I rated them on the yellow pages as well. I see it as a way to help the good businesses and hopefully help them get new customers, and warn others of my experiences with a store that gave me poor service.