Not all JoAnn's fabrics are $9.99. When I was making aprons for a church bazaar, I found quite a few from $3.99 to $6.99. Most of them were good fabrics. One peachy print at the $4.99 price point didn't wash as well as I would have liked, but it was being used where the fabric was double and the color was wonderful, so it was fine. At 30% off, these were good prices for mission work and still be able to turn out a quality product.
I am sewing on Moda now and I do like it.