You sure can get a Bernina for around $3,000! I have a 440 QE (with BSR) that my husband bought me a year ago for that price. I didn't want the embroidery unit with it but if you did I think it's roughly another $1,000.
I really, really love my Bernina but I haven't used any other machines so don't have much to compare it to (other than the cheap Walmart Brother that I had before). I think what is really important is to go with a brand that you like that has a good dealer near you. You will need to go to them for servicing and other possible issues so you want someone you can easily get help from.
Good luck on your machine search!