Anyone can go into a store and purchase something...but someone who takes the time and love to craft a gift has truly given of themselves in a very special way. I have a problem purchasing a Hallmark card because of their commercial that says you only care when you send a Hallmark card - when anyone goes to the trouble to get a card (of any kind), get it addressed and stamped into the mailbox - they have already shown how much they care. To me it's the same with hand-crafted gifts, I prefer them as I know the giver has put thought and love into it vs buying just to buy and not because some commercial has told them what to buy.