Okay, since everyone else is ratting themselves out, I'll fess up too.
I wanted to make one of those spiral table runners but I couldn't find the rulers. I'd called several lqss and was getting desperate. Finally I called Threads of Time in Danville, Il. and when the co-owner, Bill, answered the phone I identified myself and blurted out, "Bill, do you have wedgies?" During the long pause that followed I realized what I'd said and my face was burning. I said, "Rulers! rulers! Those wedge rulers!" He laughed and said, "Well, I kind of thought that might be what you were talking about."
It was pretty hard to look him in the eye when I went it to purchase them.