I too had seen they were offering the discount for seniors but what I also noticed is they don't have any real specials on that day. Their best prices seem to start on Thursdays and end after the weekend. Just an observation for I do try to be a wise consumer. I have used some of Jo-Anns 50% coupons at Hancocks if there is something better there than Jo-Anns. The quality Of JoAnns fabric is not improving but definitely going higher in price, not saying that Hancocks prices aren't getting any lower. For those of us on a budget, I think we do have to get the best we can for our money.