I think it really depends on the amount of the fabric needed- for a half yard of something special used as a focal point, I would spend quite a bit- up to 15-18 dollars a yard. But I would just buy that small amount. If I need several yards of something for a project, no way will I spend more than 8-9 dollars. Of course, the final project will make a difference too- something for my daughter's wedding quilt would be a lot different than something for a baby quilt or placemats!