I have a pretty extensive stash and am only buying fabric now that I need to go with something I am making from my stash. Most of my fabric is in the $9-$10 range. That is the basic price at my LQS and they rarely have sales. I have bought a lot of fabric on line and really don't have a problem with the shipping. When you consider that it is about 12-15 miles to my LQS or JoAnn's the gas offsets part of that, but the real kicker is that both of those stores are way too close to Starbucks and the cost of the Grande Mocha Latte added to the gas is way more than the shipping. Besides, I like getting the squishies in the mail. I steer clear if the less expensive fabric unless it is good quality fabric on sale. I have just never been happy with the results with the cheaper fabric. But like one of the other posters, if I only need a small amount and absolutely loved it, I would probably go up to $15-$20.