Just a thought.....when we moisturize, why do we wash our faces, then dry our faces completely? I used to, but then I started daubbing (not drenching) a little water on my face and neck before using my moisturizer. That makes it go on easier, and you don't have to use as much, plus you're putting water back on your skin UNDER the moisturizer, making it soak in better. People also say I don't look my age (almost 54). LOL Maybe they're saying I look older?