Thanks for all the advice and comments. Hopefully this helps others who have wondered or felt the same way about this topic.
When I consider that I will have $400 in materials and then my time it doesn't seem so much after all. Really I do want to be fair to myself about my time and I will be hand quilting this king size quilt. You girls have helped me to look at this project in a better way. I am going to rethink this some more and not let myself feel so guilty. I would never pay that much for a quilt, but then again, I know how to make quilts.