Wow. I never buy kits myself, but that is a very smart tool to put on a website.
It basically works like the EQ replace fabric/color tool. Only drawback is you have to stay within a "group" of fabrics. But I think most people buying kits like the uniformity of the fabrics.
But, again, that's a great way for them to sell more kits. The customer thinks they're getting a "custom" selection. And since CT has a limited number of fabrics, most of their own making (?), they can satisfy all requests.
I like when sites add a feature that is actually helpful, rather than just useless stuff cluttering up and flashing on the screen.
http://www.connectingthreads.com/Kit...t4--KitBuilder
Very impressive.
I really like the "Color Matcher" that eQuilter (and some other sites) introduced a few months back. Now, that really has come in handy. It's not foolproof, but since their site is so massive, it's very helpful in narrowing down the possibilities.