I have had friends that use it just like wall paper. They primed the wall then pasted and applied the paper. You have to be more careful of stretching with fabric, but it help up really well. She ran in across instead of up and down and only did 1 width with a chair rail at the top. If you want to do the whole wall I think you'd have to put something over the seams because of matching raw material edges.
Good luck and let us know how you make out.