Last year we ate at a friend's -- she had brined the turkey. That was the first time I'd heard of it. I roasted our Norbest turkey this year and quite frankly, I can't tell the difference. If anything, I think ours tasted better!!!! I pat the turkey dry, rub olive oil over it, then salt it really good. I don't cover it until the skin is browned, then I cover and finish roasting. It has a crispy skin and is moist inside.