I 'm a newbee. Made my 1st quilt using what I thought was a good fabric purchased from Walmart. I thought the material was beautiful. Working on my 2nd quilt using MODA fabric purchased at a quilt shop . Same pattern as 1st quilt, same color family. World of difference in feel of material, seems easier to press and sew without stretching and the colors are a lot brighter. I'm not saying I want purchase Walmart fabric because we have a Walmart here but we do not a LQS but Walmart material will not be my 1st choice.