Well, I guess I am a fabric snob. I won't use fabric from anywhere but a quilt shop. I only buy fabric that's on sale about 90% of the time though. I look for discontinued lines or clearance sales and stock up then. I can find fabric online that's top quality for the same or less than a cheaper store asks. You can tell the difference just by handling it. If I'm going to put countless hours into making a quilt, I want it to be top quality fabric. There are so many online shops that sell fabric on clearance for around $5 per yard or less.