I make a quilt because I love the design -- if it happens as I hand quilt that the quilt takes on a personality that cries out to belong to a person, then that is where it goes. No strings attached.
I once designed and made a quilt that I gave for my grand nephews wedding. Never met either him or his bride until the wedding. They turned out to be perfect for each other and the quilt.
Serendipity I guess. Several people have broadly hinted that they would love to get a quilt from me -- I smile and say that when their quilt is "born" they will get it.