I try to shop locally and my LQS has good prices. Average price is 8.00 yd. We live in a small town so I try to support my local merchants. That said I also try to pay as little as I can on alot of other quilt related items. I keep a running list of supplies and shop JoAnne's at their twice yearly sale. I just replaced my large cutting mat at 40% off. Great time to buy rotary blades also. I also sharpen my rotary blades. I plan my Xmas projects so I can shop JoAnne's June sale. If my LQS doesn't have a fabric I am looking for I shop quiltshops.com and list the price and shipping. It doesn't take that long and I usually save at least 5.00. If you refuse to pay the price - there is a way around it. It sometimes takes patience and planning.