I just ordered a full roll of batting from Joann's online yesterday. DH called the local store to see if they carried it by the roll and how they would charge for it. They said they do have it that way, but no special pricing--they would charge by the yard! I went ahead and ordered it online with my 40% off coupon, but still had to pay shipping and state sales tax. It was still cheaper that way, than to have purchased it at the sale price of $5.49/yd and use the 10% coupon. And I have the luxury of having it delivered right to my front door!