The best success I have with cravings is procrastination. I tell myself that I could have the whatever, but first I want to do something else. Usually the craving passes. With the Pepsi I have cut down from having three or four a day to one a day, and sometimes not even that. It is like a reward to myself. When I had to go on the gluten free diet I had to give up most of the foods I truly loved, so the Pepsi is my reward.