in-house classes, or even "sit & sews," would draw me in. The quilt shop closest to me does not offer these (lack of space). I so wish they did... Also, the availability of a Large table to be used for sandwiching would be a draw. (Small signs in the shop could advertise this nicety.) The BOM where the quilter buys the first one and gets the rest for free if they come in on a certain day with the previous block as evidence of their prowess would be draw. The complimentary use of a light box would also bring quilters in. Having an area with a couple of easy chairs, hot water for tea, and a few magazines will encourage customers to browse. Allowing quilters to consign their quilts and other goodies in the shop might help. A 'frequent buyer' card offering a grab bag of fabric after 10 or 20 shop visits. Mini in-store quilt shows every once in a while. Simple things like these that establish relationships with the quilting community.