One of our local quilt shops in Bradenton, FL holds Friday night "sew-ins" for about 1/2 of the year. I can't remember the name she gave them, but it is a time when folks can bring their machines, some snacks to share, and work on their projects while making new quilting friends. I haven't done it yet, but plan too once I retire - soon. She also sponsors strip clubs - VERY reasonable prices for the Jelly Rolls, and then she works through the directions with those who attend. She sponsers several other customer centered events each month, and offers a wide array of classes. Her shop has many, many very loyal customers.