Well, it sounds like it is about the same everywhere. I have noticed that Hancocks fabric is priced between 4.99 and 9.99. They run it on sale a LOT. When it is 50% off it is about what it is really worth. Their better fabrics rarely go on sale. I still try to wait until Hancocks or Joannes has a sale, but the LQS fabrics are SO much nicer. but average about $9.50/yd.