My husband is from Africa, and he thought Singer was the ultimate brand, too. But I see a lot of Jukis over there in tailor shops. Reputation, good or bad, takes a long time to change. They got 30+ years of selling disappointing machines on the old good rep. If it takes them as long to earn it back, whose fault is THAT? Also sent American jobs overseas in the process. And I'm no zenophobe, but it's just wrong to take our jobs, sell us junk using the good reputation built by American and UK workers they laid off, and put the difference in your pocket.