Depending on the number of strips in the bundle, it would be the same as a jelly roll.
Some companies are hesitant to call their strip products "jelly rolls" because originally the Jelly Roll was a specific product made by a specific maker, IIRC it was Moda.
So there are lots of names for the same thing, including Bali Pops (Hoffman), Fabrications (Blank), and several others.