You know, one of our locally-owned jewelry stores had a party one evening in the beginning of December. Women were invited to come in with their friends, have a little wine and cake and pick out things they liked. Then their husbands/partners could come in later and check their "wish lists" for the perfect gift. Christmas shopping: done!
I don't know how this would translate specifically for a quilt shop but it's that sort of thing that makes this particular jeweler stand out in our community - even though there are lower prices to be had across town.