You are absolutely correct. I went to a quilt shop near me and NO ONE looked up when I came through the door. I had to go up to them for them to acknowledge me. NOT GOOD. I went a 2nd time and saw a different woman there and she was very helpful and I ended up buying a couple yds. of different fabric. But I still had to find her in the store. The prices are a couple dollars more for the material, but if you see something different it is worth it at times.