1. Don't make snide remarks about other quilt shops and try to build your shop up by putting others down.
2. Don't be pushy in classes for us to purchase things from you. One place pushed a quilting book as a "must have" so, in my newness, I bought it. Result: I don't trust her opinion anymore and won't buy any more books there.
3. Do be a little generous in your cuts. As fabric is seldom perfectly straight, don't give an exact 18 inches as half a yard especially when there is a lot of straitening that must be done.
4. Do have sales. Don't put down buying fabric online and tell your customers that fabric bought online is inferior. We will figure out the truth and not trust you. You can do better than discounting holiday or seasonal fabric by 10% after the holiday and we know it.