Likes: friendly staff, clean bathroom for customers, kids welcome and little play/TV corner (seriously-you are missing sales and $$$ if you don't somehow accomodate kids), lots of samples, kits, bundles, and notions, loyalty punch card or program, monthly e-newsletter with coupons, a al carte classes-ie one or more FMQ class, not just FMQ covered in a 6 class series on basic quiltmaking, notions, books, and magazines. Prices on items I can get elsewhere have to be competetive. I can pay 10-20% more at the LQS for notions, but not more than that. But guess what, if I go to JoAnn's for beeswax or pins, you miss the opportunity to sell me fabric. Reasonably priced BOM kits and patterns. Dislikes: snobby staff who hate kids, no bathroom, no returns whatsoever, notions 150-200% the JoAnn's price, going to the LQS for books to support the LQS, and finding they have none, or few, and can't/won't get it either.