well i don't go to the smaller quilt shops here because they're a little more then i can afford i go window shopping a lot but i always hate the stares i get from the elderly quilters. im young have piercing dont have tattoos, yet, but i love quilting and when they stare i dont want to go back to those store...
also have classes that are based on the input of the customers not just what you are interested in... one of the shop owners here have a suggestion box that you put what kind of class you would like to attend and if there's enough for a similar class she add it to her classes
But i will tell what i plan on putting in my store that i am planning on opening. i want a main floor where all of the bolts of fabric will be a smaller corner of the floor where fat-quarters, jelly rolls, all patters, and buy-able books would be found. and a rent room a place with books that can be borrowed while the people are there, a couple of sewing machines that can be used for when someones machine is down, a cutting table or two. the hours i also want to very some days open really early others stay open really late. have lots of varying class times not everyone is available at the same time