Sorry if this is a repeat, but it's already 1 a.m. and i need to go to bed! Anyway, in skimming the postings there are lots of great ideas [more than one LQS can do!] However, customer service to ALL shoppers seems to be #1. Beyond that I would come up with a way to do some kind of survey in your area. County or state fair close by? Outside a Walmart or other big box store that has a lot of weekend traffic? [Get permission!] Or even a local paper that might give you free space or discounted space you could put it right in the paper or give a website address. Sites like SurveyMonkey and others allow you to build a survey at low cost. I'm suggesting this because different areas seem to gravitate towards different things. A varied population would need classes at different times on different days [my main LQS offers popular classes on Saturday then a weekday to cover those who work one time or another, plus retirees that may prefer a weekday class or they have one during the day and one at night] However if you have a less varied population certain times or days may be the only ones that work for your customers. No sense having a well stocked Civil War quilt area if you don't have a customer base for it-even if this is your favorite, etc.