1. At least one chair not used in a display--I can't stand long enough to see all the things in a shop. Something near the books/patterns is nice, along with a small table.
2. Really care about customers. Welcome them when they come in and ask, "have you something particular in mind today or would you prefer to wander on your own?"
3. A variety of classes at reasonable prices.
4. Regular sales that are real sales, not just come-ons.
5. Friendly, supportive help.