I bought 10 yards of it and so did my friend. I use it also for hot pads.
My local Hancock's ran out, in fact. my friend and I took the last roll of what they had. We split it between the two of us, and last night I went back and got a raincheck for more. I figured I need pretty close to 16 yards for projects I am working on. Each of my kids and my son-in-law and granddaughter are getting quilts for birthdays this year.