I feel guilty if I ever pay full price for things. I love thrift stores and yard sales and making it myself. Guess growing up in the country with frugal family members made me appreciate things more. I personally think it would be good for everyone to be more thrifty. Expensive isn't always better. Do some research before you buy. In my Science classes I taught "Product Testing". The students would choose something like "What brand of paper towel absords best?" or "What brand of fishing line holds more?" and try out at least 5 samples then record their data. It was always interesting to see them realize facts instead of advertizing.