At Christmas time I somehow ended up with Etsy and Facebook talking to one another and I got recommendations for gifts for my facebook friends, based, I suppose, on their likes and interests as posted there. I thought it was a great idea! I guess that the sellers appeared in my recommendations because of the keywords they had entered beside their objects.
So if you want to sell something be sure to label it with the key words people might be looking for- not only "quilt" but other style words that relate to it that might bring people to your Etsy shop to see it. If I was looking for a quilted gift for someone on Etsy I might type in "stained glass window" or "kaleidoscope" or "spring colours" or "raspberry red decor"- I don't know how many tag words they let you add, but use them all!!