I also buy my fabric at Walmart. I would not be quilting if I had to pay the prices at LQS around here. JoAnns is even cheaper than the LQS. I also check the quality before I buy it. I've been disappointed in the flannel selection at the closest Walmart, but it I travel another 30 miles I can usually find what I'm after. (Actually, Goodwill mens shirts are good quality flannel if you just need a small amount or if you want to throw in a contrast!)