Hi Evie, you have to go to this site
http://fabshophop.com/ and sign up for the shop hop. Then when it begins, you'll get a list of participating shops. You go to each one (or as many as you want to, it's time consuming, but fun!) and find the bunny hidden somewhere on their site. Many will give you a hint on their homepage as to where to find it, some won't. When the shop hop is done, they'll pick winners from those who found the most bunnies. It's a fun way to get people into the online shops. Of course, they're hoping while you're there finding the bunny, you'll browse and shop a bit. :-) But you don't have to. You only need to find and click on the bunny.