My guess is that it's not really up to her. We all know that the tv quilters we watch don't make all the quilts we see. Sometimes or even a good part of the time they are made by the employees in Eleanor's books the quilt photos are labled who made what. Perhaps there is more going on there than meets the eye.
If you assume Eleanor Burns made them it's a great deal, but if she didn't it's not really good at all, most of those eaxct quilts I've seen in her books and they are not that big. Sorry folks, I'm not paying $100 for a table runner.
Ahh well there you go. What jacquemoe said.