It is part of the deceptive pricing that stores are engaging in. They are bargaining that we are too stupid to notice. Look at a "quart" of ice cream. The price is the same as it used to be but you are purchasing much less quantity than you used to. Which in the case of ice cream is not a bad thing but in the case of fabric is rotten. When my now twenty something children were babies I could make them a pair of pants for less than a dollar if I bought a remnant of fabric.