Originally Posted by QKO
No one is trying to hide the true price per yard from you. As I explained in my post above, online shops price goods by the half-yard mostly as a function of the way their shopping carts work. There is no devious reason.
Prices are going up, way up, and shop owners are forced to raise the prices or go out of business, it's as simple as that.
As far as the email you got from your shop owner, the entire thing is true. I might add that when stocks of old overstock fabrics run out, you'll no longer be seeing the big sales you do today all over the place. The fabric industry is undergoing a big shakeout, and in the end, quilting fabric is going to cost a lot more than it does today. We just got a price increase of 50 cents a yard on most fabrics after getting a big one just a couple months ago. The manufacturers/distributors are raising their prices on their current stocks as well, so you will see prices raise on replacement stocks of the same yardage as shop owners are forced to pay more to replace fast-selling and standard items like blenders, etc.
If you go thru this topic you'll see how many people have not read your explanation. They're also the same people that don't read Jo-Ann's coupons, ebay descriptions, and numerous other things. The biggest problem is people don't read.
It makes perfect sense for an online shop to price in their smallest sale unit since the software is going to work much easier that way.