Hi, my daughter and I make hand made soap and sell it. The difference between store bought and hand made is the ingredients and the process. We use Olive oil for the moistruising, coconut oil for the suds, other vegetable oils, and fragrance oils. There is nothing to compare. We started making it because my newborn grandson had very dry skin. The soap helped him and the rest of us enjoyed the difference it made in our skin. You can e-mail me for my facebook page.