I signed up for their newsletter and automatically get the weekly flyer with the "discount" on whatever they offer that week. I love the 40% coupons; that's when I pick up notions which hardly ever go on sale. I also like that you can use one coupon per day so as long as the coupon hasn't expired you can go everyday...of course, that would be dangerous for me.
I was upset that our local HL stopped carrying embroidery thread and not very much in the Sulky line.