Well I have bought them , and love the idea.
I think it is great that you can get a sample of every colorwave that moda makes it that collection.
I have bought 2 so far. They make patterns that are designed for them.
I paid $30 per Jelly Roll . there are 40 strips in a roll, so that is 2.78 yards. Which comes to $10.79 a yard. So that is a little than a $1(moda's run about $9.60) more per yard. It's a great idea.
Donna