Self care is not self-ish.
Repeat this 10x every morning while looking in the mirror.
Set a goal to do one thing each week "just for me", even for 30 minutes, and stick to it. You "practiced" being industrious and care-giving; now you will have to practice self care giving. Some day you'll be doing something just for you and will realize how nice it feels and be glad you took the time to work at it. :-)
Jan in VA