When hubby had a Archery shop wasn't allowed to advertise some items below the MSRP value but we could sell it cheaper, just not advertise it :wasn't fair because sometimes could get things cheaper at Wa-m---. then we could buy from our suppliers .Was told because they bought thousands and small shops only bought in hundreds. Maybe they don't want to take away from the small sewing stores who are desperately trying to stay in business??