My mom made all her house dresses of Rondo print from Penney's. I remember they measured it by running it through the little gizmo that measured it. Three yards made her a dress. They took your money and put it in a little trolley thing that went to the office and then your receipt came back with your change. I wore many print dresses from there back in the 40's and 50's. Then Mom made quilts from all the scraps. I still have a couple of those.