There are two exhibits of men's quilting. One at the Dallas Quilt Show and another in the Springfield Ma area.
Both coming up in March. There are at least two internet sites - one is Manquilters and the other a Yahoo Group.
Refer him to these and he will see what men are doing.
There is also a guilt "Broadway Men's Qulting Academy" They meet once a week. We are out there in greater numbers than the public knows about.