I have found the prices have been rising for the last 6 months at my JoAnns here in Atlanta. I even bought some fabric and went back to get more later in the week and they had literally stickered over the price and raised it by $3.00 per yard! They have also been running big half pages ads in their flyers showcasing their Keepsake Calicos as if they are on sale but they are not discounted at all - just regular price. I am finding better sales at my local quilt shops!